Our Values

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Carbon Neutrality

Proud to Be a Carbon-Neutral Supplier – Leading the Way in Sustainability

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Carbon Neutrality

Proud to Be a Carbon-Neutral Supplier – Leading the Way in Sustainability

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Eco-friendly Packaging

Committed to Sustainability: We Recycle and Use Recycled Materials in Every Order 

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Eco-friendly Packaging

Committed to Sustainability: We Recycle and Use Recycled Materials in Every Order

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Suppliers 

For years, we’ve built strong, long-term relationships with our suppliers worldwide, ensuring mutual success. This allows us to consistently deliver the quality and reliability you expect.

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Suppliers 

For years, we’ve built strong, long-term relationships with our suppliers worldwide, ensuring mutual success. This allows us to consistently deliver the quality and reliability you expect.

Charities we work with

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City harvest

Est. 2014, City Harvest London food charity rescues nutritious surplus food from farms, manufacturers, wholesalers, and retailers, and delivers it, for free, to over 130,000 people a week via organisations feeding those facing food poverty.

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City harvest

Est. 2014, City Harvest London food charity rescues nutritious surplus food from farms, manufacturers, wholesalers, and retailers, and delivers it, for free, to over 130,000 people a week via organisations feeding those facing food poverty.

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Magic breakfast

We support schools in England and Scotland, and work with local authorities to provide breakfast to children and young people and help end child morning hunger for good.

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Magic breakfast

We support schools in England and Scotland, and work with local authorities to provide breakfast to children and young people and help end child morning hunger for good.

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Tooting community kitchen

Our goal is to help alleviate poverty in South West London by helping feed the homeless and those in need, and providing them with other vital resources.  Also operate a foodbank

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Tooting community kitchen

Our goal is to help alleviate poverty in South West London by helping feed the homeless and those in need, and providing them with other vital resources.  Also operate a foodbank

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At First Choice Produce, we believe that great food starts with the finest ingredients. Founded by Daniel McCullough, our journey began way back in 1993 when Daniel started as a sales representative in the fresh produce industry. Through hard work, dedication, and an eye for quality, he quickly built strong relationships with some of the UK’s top chefs – many at the very start of their careers. Daniel was inspired to start his own company utilising his expertise and values First Choice was then established in 2001.

As the demand for premium fruits and vegetables grew, so did First Choice Produce. Today, we are proud to supply some of the best restaurants, hotels, and catering businesses with top-quality produce at competitive prices.

Our passion for fresh, high-quality ingredients remains at the heart of everything we do. We have built a trusted team that shares our commitment to excellence – ensuring that every order meets the highest standards. Whether it’s seasonal specialties, everyday essentials, or bespoke selections, we source only the best for our customers.

At First Choice Produce, we’re more than just a supplier – we’re a partner in delivering exceptional produce for exceptional kitchens.

Get in touch today and discover why we are the first choice for fresh produce.

Source your food from us.

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